Founded in the 1950's Hercules was founded as a private label tire dealer, which has grown to be the industry leader in private label tires. Hercules credits their success to the companies continues strive to meet the needs of the global replacement tire market. Hercules Tire Company consists of two brands: Merit and Hercules. The company has over 2 million square feet of warehouse space across the world, creating the ability for the company to develop strong global logistics, breadth of product, and excellent customer service. Four divisions break up the Hercules Tire Company, which are: USA, Canada, International, and TDW (Tire Dealer's Warehouse). The world views Hercules Tire Company as a cost alternative product that does not sacrifice quality for a lower price.

The Raptis WR1 is an Ultra-High-Performance tire that is W-Speed rated for great handling at top speeds. The Raptis was built to navigate curves, Mother Nature, and your lead foot, because the tire has a 5-Rib design and asymmetrical tread design. The Raptis WR1 has exceptional steering and handling because the 5-rib design creates stability and performance, forcing the tire to stay on the road. The Asymmetrical tread design gives the Raptis WR1 a smooth, and quiet ride.

Hercules manufactures the Ultra Touring VR/HR for touring, all-season vehicles. This tire is exceptional for a luxury ride with performance handling. Wide tread improves handling and stability at high speeds, providing the ultimate luxury driving experience. Hercules believes strongly that the Ultra Touring VR/HR Tire is, "the best ride in our performance touring line".

For Light Trucks and SUV's, Hercules offers: Terra Trac A/T, All Trac A/T, Terra Trac SUV, MR IV SUV, Terra Trac Radial Rib, Terra Trac HT, Trail Digger, and Terra Trac A/W. Terra Trac A/T is an all-terrain tire that gives exceptional performance in bad driving conditions. Hercules offers a winter group of tires including: Avalanche X-treme and Avalanche X-treme LT-SUV. The Avalanche X-treme Passenger Tire was designed for harsh driving conditions. The Avalanche X-treme Passenger Tire is equipped with a winter-specific compound that enhances traction on snow and ice. Hercules offers a Medium Truck group with the H-series and S-Series Tires. A specialty tire group consists of: HDT Bias Lug, Bias Trailer LPT, and the Power STR Radial Trailer. Hercules manufactures whatever the driver needs at a great cost for superior value.